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Why Cookies and Lemonnade Brands are So Popular?

Scarlet Reserve / By
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Did you ever get to try the legendary cannabis strain “Girl Scout Cookies?” GSC was an instant cult smash hit with the cannabis community. Earning a reputation as one of the best strains ever created. Originally bred by “The Cookies Fam”. GSC will remain in infamy as one of the most potent and tasty strains ever to hit the market.

With the “Ocean Grown” stains like OG Kush dominating the market at the time. GSC presented enthusiasts with a new cut that looked like it could be the next big thing in cannabis. However, GSC and the cookies brand started with humble beginnings. It wasn’t until 2020 that the strain gained widespread appeal.

The Role of Berner in Building the Cookies and Lemonnade Brands

Hip hop superstar, Berner, partnered with the Cookies Fam in 2010, and in 2012, the rapper announced the official founding of the Cookies brand. As a marketing genius, Berner helped turn the Cookies brand from an obscure west-coast collective to an international brand, with fans in countries around the world.

Berner’s unique marketing methods saw him establish a following on social media. When he would post images of bags bursting at the seams with dank, resinous nugs in attractive colors. The initial success of Cookies swept the cannabis community by storm. With Berner being the only cannabis ambassador to trademark the Cookies brand officially.

To achieve trademarked status, Berner had to get around government legislation preventing the naming of cannabis strains. In a moment of genius, Berner decided to register and trademark the SF Cookies clothing brand.

The move allowed him to advertise Cookies marketing material at leading dispensaries throughout California. Then flushing out the imitators using the Cookies brand to promote their strains and cuts. Berner took his game to the next level with the success of Cookies dominating the cannabis and dispensary market.

The entrepreneur split the Cookies brand into several sister companies, each with unique products and cannabis strains. The result was the establishment of “Lemonnade,” another popular cannabis strain, and the second brand under the Cookies umbrella.

Today, Cookies and Lemonnade are two of the leading brands in cannabis cultivation and marketing, with a reputation for potent, flavorful, and aromatic cannabis strains.

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